Why you should use SMS marketing for your business

SMS marketing is a great tool which you should add to your business marketing arsenal. If you are looking for new ways on how to expand your promotion and advertising efforts, keep on reading.  We will tell you why SMS marketing is great and why you should start using it right now!

Where is your phone right now?

If you’re not reading this on your phone, and you can’t immediately see it, you are feeling one thing: PANIC

Panic over. There it is. I already thought that I've lost it for a moment...

Oh, and there’s a new text message received: perfect! A distraction.

We all keep our phones handy. We rely on them for everything from banking to socialising. And the short-form text is something we still rely on, and respond to.

We check our phones 85 times per day, on average!

That’s why SMS marketing contact from businesses is coming back in a big way.

Remember mobile advertising by SMS? A quick invitation to interact with a business, received as a text message.

It’s still attention-grabbing. And if you get it right, it can have a real impact.

SMS marketing is a very different offer nowadays. Forget splash offers and spam. This is about targeted, effective contact. And customers love it.


SMS has more than a 95% open rate!

We don’t ignore text messages. In fact, SMS messages have a read-rate of 95% within three minutes.

Repeat: 95%. Email is down at a 24% read-rate.

There are plenty more figures that provide evidence for choosing SMS marketing:

  • 98% open rate (Gartner)

  • 45% response rate (Gartner)

  • 50% of those receiving SMS (in a Marketing Charts survey) made a purchase as a result  So, almost everyone you contact via text message will read the message. And if you have made your company name and the offer clear, they will all interact with your business.

That’s a powerful advantage over competitors sticking with email and social media.


Using SMS to expand your business marketing

Make sure your SMS campaign focuses around one abiding rule:

Fulfil an established need at the right time; or fulfil a potential point of interest for the future.

Sending unwanted SMS is a sure-fire way to alienate your customers.

Focus. Target. Deploy. SMS is about getting a response: inviting customers to action, and enticing them to do so.

So, what can you use SMS marketing technology to promote? Here are a few ideas that take you way beyond the spamming campaigns of old...

  • New product or service

  • Sale or exclusive offers

  • Notifications

  • Delivery updates

  • Appointment reminders

  • Important news

  • Customer service

  • Support

And the potential benefits are huge. Want customers to switch to regular standing orders? Or provide more data about themselves? How about preventing service issues with up-front outage information? SMS marketing can provide all these.

Can you think of any other technology that provides such a high potential response?


Reach potential customers offline with an SMS campaign

Customers can’t always access mobile data when they are out and about, or at work. Many industries don’t allow it. But SMS texts still make it through.

Think of that potential. The only voice the customer hears during the day. All other marketing sources are quiet.

As with all marketing campaigns, content is king. Focus on a few key messages within your 160 characters:

  • Keep it personal: use personal pronouns and the customer’s name

  • Be specific: include a call to action

  • Be relevant: refer to a previously-expressed interest

  • Be interactive: make it easy for the customer to reply with a link to your website

  • Invite your customer: use a discount or giveaway to entice the customer. Or manage any disappointment or inconvenience

  • Be timely: take account of time zones to ensure you catch your customer at a convenient time


How to succeed with SMS Marketing

How could your business use text messages to increase customer base and drive sales? There are countless examples for different industries, but here are a few:

Retail businesses: Alert your customers to a sale or a special offer. Reward sign-ups to email or Facebook with discount codes.

Restaurants and takeaways: Send booking reminders. Issue progress updates for deliveries. Launch new menus.

Hotels: Issue booking confirmation and reservation information. Follow-up with a feedback survey.

Sport and leisure: Promote new activities and updated timetables. Send live scores for sports fans.

Healthcare: Help patients remember their appointments with timely reminders. Issue seasonal advice such as cold weather warnings.

Your business will gain real competitive advantage with a creative SMS marketing campaign. The options are only limited by your creativity.


Deploying the right SMS technology

Apifonica can offer a full service if you need it. If you have in-house software developers, Apifonica provides an API to create custom bulk SMS and two-way SMS solutions. If you do not have your own software developers, you can be sure that our software development team is going to fulfil any of your requests and help you along the way of creating the best solution just for you.

Remember that you need to be careful about timing. SMS marketing campaigns are about reaching customers in the moment. So, give them something useful there and then.

And be careful not to send too many, or too often. Use SMS with caution and never invade your customer’s privacy for no good reason.

SMS is all about mutual benefit: something for you, and something for your customer.

Summary: deploy targeted SMS marketing to reach customers in unique ways

It is reassuring to businesses that read and response rates with SMS marketing campaigns are reliably high. This gives unsurpassed access to customers.

Businesses have an important responsibility when deploying SMS campaigns: use that access to customers very carefully. Spamming is not acceptable!

SMS gives your customers the power to instantly redeem an offer, get a great benefit or receive useful updates. That’s why SMS is so popular: customers enjoy receiving personal advantages from companies they choose to interact with.

Interacting with customers via SMS also means that your business gets real 1:1 access to individuals. Make sure you use that time carefully by planning personalised, rich content.

Wariness of SMS rules and regulations can be off-putting. Many businesses wrongly believe that they are unmanageable and restrictive. Thankfully, that’s just not true. Read this easy guide to understand how to stay within the guidelines.

Understand the rules. Consider how your business can get the best out of SMS marketing. Then you are on track to deliver a game-changing marketing campaign.