General

SMS Marketing Guide for Business

SMS marketing is a great way how to reach your audience as a business and advertise your products or services

The average person checks their phone once every twelve minutes.

I feel like twelve minutes is a conservative figure, I’m sure Millenials and gen-Zites check their phones more per minute than they breathe!

Guide to Grassroots Marketing with Best Examples

representing steps that you need to take in order to make your idea into a business

What is Grassroots Marketing?

Do you remember the Occupy Wall Street Movement? The 2011 movement that involved millions of people, all joining together in a protest against the shady and unethical practices of Wall Street?

11 Customer Experience Strategies That Work

Two business people creating a positive experience for customer showing it with a successful handshake

If we asked you about the last time you had a great experience with a brand, it probably wouldn't take you long to remember such an instance.

You’ll remember that time when the whole customer journey was so pleasant, that it left a lasting impression on your mind!

It's the same for a poor customer experience too. It would take you mere seconds to come up with a story where the whole experience left you drained, annoyed, angry and upset. You are definitely not buying anything from them again.

A happy and satisfied customer should always be your business's objective.

Guide to Emotional Marketing with Best Examples

People holding emoticons representing different emotions in marketing

Marketing without the use of emotions is like peanut butter without jelly.

Macaroni without cheese.

Laurel without Hardy.

Life without music.

What is Direct Marketing and How You Can Use it

Direct marketing strategies to improve your business promotion success

Regular marketing has probably lost its appeal.

As corporations spend millions of dollars on promotions, the average consumer is bombarded with standard, straitjacket ads, which is why they’ve grown indifferent to them.

Great marketing message strategies for successful campaigns

creating a marketing message is a step by step process which is necessary for any business success

A campaign can be only as successful as the marketing message it delivers.

A clear, consistent, and empathetic message may just be the difference between a major success and utter failure.

Apifonica as a B2B Real-Time Communication Solutions Provider

Receiving a bunch of emails from customers

As an enterprise owner, do you know that your potential customers do not open or read 80 percent of your marketing e-mails?

And are you familiar with how communication in real time can solve this common contemporary business dilemma?

In today's business milieu, firms thrive through being constantly visible to their possible clients who are their lifeblood.

They satisfy their customers by being highly responsive, giving utmost importance to their consumers' time and needs.

How to create and send Personalized text messages to boost your campaign’s performance

A happy woman is sitting on a park bench while reading personalized text message which she has received on her phone

When it comes to marketing your business, the classic messaging routine is just not enough!

And why would it be? People have moved beyond the days when the majority of daily communication used to be via SMS.

Join us at Ecommerce Krakow Expo on April 17th

Apifonica exhibits at Ecommerce Krakow Expo 2019 - Join us at stand D2.1 on April 17th

Apifonica will be showcasing its voice-based and multi-channel communications technologies at this year’s Ecommerce Krakow Expo, at the EXPO Kraków exhibition centre, Krakow on 17th April 2019.

The company is exhibiting on stand D2.1 at Central Europe’s biggest event for online sellers to show marketing and sales professionals how its range of tools provide an effective alternative to SMS marketing.

SIP Trunking - Everything You Need to Know

SIP Trunking powered call that is made by a woman who is looking at her computer

It sounds complicated, but SIP trunking is quite a straightforward concept. It’s a method for businesses to replace their traditional phone system with an internet connection. SIP trunking providers are like phone companies - except with a SIP connection, the phone lines they provide are accessed over the internet.

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