General

5 Hottest Artificial Intelligence Trends You Need To Know

Current trends and the future of artificial intelligence

Artificial Intelligence is the next big thing!

Whether you agree or not, technology trends indicate a paradigm shift towards AI. We understand that if you don’t hold a favorable opinion about AI (some claim that it will lead to the extinction of the human race), this can be a tough pill to swallow.

But artificial intelligence is all around us, and it is here to stay! 

11 Essential Reasons Why Good Customer Service Is Important

what rating would you give to your customer service and how important is it for you

Customer service – everybody knows what it is, but very few acknowledge its importance in making their business grow.

And we completely understand!

SMS Marketing Guide for Business

SMS marketing is a great way how to reach your audience as a business and advertise your products or services

The average person checks their phone once every twelve minutes.

I feel like twelve minutes is a conservative figure, I’m sure Millenials and gen-Zites check their phones more per minute than they breathe!

Guide to Grassroots Marketing with Best Examples

representing steps that you need to take in order to make your idea into a business

What is Grassroots Marketing?

Do you remember the Occupy Wall Street Movement? The 2011 movement that involved millions of people, all joining together in a protest against the shady and unethical practices of Wall Street?

11 Customer Experience Strategies That Work

Creating a great customer experience is simple if you know the ways how to do it

If we asked you about the last time you had a great experience with a brand, it probably wouldn't take you long to remember such an instance.

You’ll remember that time when the whole customer journey was so pleasant, that it left a lasting impression on your mind!

It's the same for a poor customer experience too. It would take you mere seconds to come up with a story where the whole experience left you drained, annoyed, angry and upset. You are definitely not buying anything from them again.

A happy and satisfied customer should always be your business's objective.

Guide to Emotional Marketing with Best Examples

People holding emoticons representing different emotions in marketing

Marketing without the use of emotions is like peanut butter without jelly.

Macaroni without cheese.

Laurel without Hardy.

Life without music.

What is Direct Marketing and How You Can Use it

Direct marketing strategies to improve your business promotion success

Regular marketing has probably lost its appeal.

As corporations spend millions of dollars on promotions, the average consumer is bombarded with standard, straitjacket ads, which is why they’ve grown indifferent to them.

Great marketing message strategies for successful campaigns

creating a marketing message is a step by step process which is necessary for any business success

A campaign can be only as successful as the marketing message it delivers.

A clear, consistent, and empathetic message may just be the difference between a major success and utter failure.

Apifonica as a B2B Real-Time Communication Solutions Provider

Receiving a bunch of emails from customers

As an enterprise owner, do you know that your potential customers do not open or read 80 percent of your marketing e-mails?

And are you familiar with how communication in real time can solve this common contemporary business dilemma?

In today's business milieu, firms thrive through being constantly visible to their possible clients who are their lifeblood.

They satisfy their customers by being highly responsive, giving utmost importance to their consumers' time and needs.

How to create and send Personalized text messages to boost your campaign’s performance

A happy woman is sitting on a park bench while reading personalized text message which she has received on her phone

When it comes to marketing your business, the classic messaging routine is just not enough!

And why would it be? People have moved beyond the days when the majority of daily communication used to be via SMS.

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