Whether you agree or not, technology trends indicate a paradigm shift towards AI. We understand that if you don’t hold a favorable opinion about AI (some claim that it will lead to the extinction of the human race), this can be a tough pill to swallow.
But artificial intelligence is all around us, and it is here to stay!
If we asked you about the last time you had a great experience with a brand, it probably wouldn't take you long to remember such an instance.
You’ll remember that time when the whole customer journey was so pleasant, that it left a lasting impression on your mind!
It's the same for a poor customer experience too. It would take you mere seconds to come up with a story where the whole experience left you drained, annoyed, angry and upset. You are definitely not buying anything from them again.
A happy and satisfied customer should always be your business's objective.