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Sports Alliance

Sports Alliance, a Europe’s leading Supporter Marketing solution provider, enables professional sport clubs to engage with the fans and deliver a memorable supporter experience using Apifonica.

Since 2002, Sports Alliance provides a set of Supporter Relationship solutions to professional clubs in different sports, leagues, and territories. They currently manage over 25 mm direct supporter relationships on behalf of over 120 clubs in Europe. By adding Apifonica’s Outbound IVR to their portfolio, Sports Alliance enables its clients to engage with the fans in a new and emotionally moving way.

With Outbound IVR, every fan may receive a personal phone call from the club’s star player announcing important news or promoting ticket sales. Used by multiple professional sport clubs in the EU and the UK, Apifonica-powered calling campaigns consistently receive a positive response from the fans and drive notable buzz on social media.

Outbound IVR is a fully automated phone outreach solution that dials a list of numbers and plays a pre-recorded message from the club’s star player. The solution may include answering return calls, delivering SMS with coupons or links, and capturing the fan’s response via call recording, speech recognition, or DTMF tones. Sports clubs leverage the solution to share the news with their supporters, promote ticket or merch sales, and deliver remarkable supporter experience.

“The supporter relationship is the basic cultural and commercial lifeblood for each and every professional sports club”, cites the Sports Alliance’s website. “An enhanced supporter experience is the single most compelling and unifying marketing objective.” Apifonica’s outbound IVR now complements a Sports Alliance’s set of tools, solutions and services that help Clubs provide a first-class integrated supporter experience.