Why we created Apifonica?

Automation starts with Apifonica - fully customisable solution for automation of communication in HR, sales and customer support.
This automation is tailored to your goals as our experts analyse your workflows and find what should be optimised.
Then we customise our platform to fit your project: from basic automation of voice/text notifications
to complex solutions fully integrated with your IT system featuring AI-powered voicebot,
smart reporting and workflow automation.

2015
year of founding
9
countries of
operations
40 mln
automated conversations
per month
5,000
calls per minute
capacity

Our awards

Ecommerce Awards

e-Commerce Polska Awards 2023!

Best automatization tool/technology/product for e-commerce
Digital Quality Mark

Digital Quality Mark

AI-Tools nomination 3d place
PM Diamond

Performance Marketing Diamonds

The most creative use of AI nomination
Our core team

Apifonica is based in Tallinn, one of Europe's biggest startup hubs. We also have branches in Poland, Italy, and Latvia. We are an international group of experts in the field of conversational AI, intelligent automation and telecommunications.

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Denis Shirokii
Founder & Managing Director
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Gundega Strode
Chief Financial Officer
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Ilya Ostrovskiy
Chief Product Officer
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Konstantin Selgitski
Board Member
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Carina Rawein
Voicebot Dialogue Designer

Carina has a Bachelor’s degree in Applied Linguistics from Augsburg University and a Masters’s degree in Language Technology from Uppsala University. She has worked in the NLP space since 2017 and as a voicebot designer since 2021. She speaks German, English and some Swedish.
LinkedIn

Maja Duda-Olszewska
Voicebot Designer | Computational Linguist

Maja holds a degree in Spanish and English Philology from the University of Warsaw. She is a skilled language specialist with over three years of experience in designing and developing voice assistants. As a Voicebot Designer, Maja creates tailored conversational solutions that consistently align with client objectives and project requirements.
LinkedIn

Tech Teams

Product team
  • Agile/Scrum Product Owners who make sure users are happy with our Voicebots and other products. They set the course for products' constant improvement.
  • Certified Project Managers are responsible for customer projects implementation and integration. They dive into your business needs and workflows to find what should be optimised.
  • Voicebot Designers & Conversational UI Creators who ensure our bots talk naturally
Development teams
  • Core Platform Team is responsible for stability, speed, SLA, devops, and infrastructure. They guarantee perfect SLA of our services - 99.95%
  • Backend Product Development: responsible for current agile product development mainly of Voicebot products. Ensure we deliver those product updates and improvements regularly.
  • Integration Team is responsible for integration with new partners & implementation of our solutions on the customers' side.
  • Frontend Development Team ensures our UI is user-friendly and the website is awesome.

Trusted by global brands

Decathlon
Reserved
Dominos
Metro
Wetaxi

Our clients grow 3x
times faster than their
competitors

Traditional customer interactions are a thing of the past. Automated conversations are the future.

See what you can achieve with Apifonica

Faster processes, lower costs, better customer experience, higher employee motivation.

Engage your customers
at scale

Communication is a core part of commerce. Since humans began trading, people have been using conversation to drive sales and make customers happy. Apifonica enables direct communication between companies and their customers, helping businesses grow and scale.

Stop the communication overload

We live in the age of hyper-communication. Customers expect an immediate response to inquiries, which companies struggle to provide. Apifonica automates routine interactions, using advanced business communication solutions to secure easier business processes for companies and the best experience for their customers.

Shape your communication the way you want

Every business is different, and we don't quite believe in a one-fits-all communication solution. Apifonica is software with endless configuration possibilities: it works the way you want, not the way it's built.
Apifonica group offices
HQ in Estonia
SmartTel Plus OÜ
Maakri str. 19/1-7K, 10145 Tallinn, Estonia
+372 6346 295[email protected]
Poland
SmartTel Plus OU Sp. z o.o.
Aleje Jerozolimskie 89/43, 02-001 Warsaw, Poland
+48 22 1530 003
Latvia
SmartTel Plus SIA
Dzirnavu str. 67, Riga, LV-1011, Latvia
+371 676 60604

Read more about Apifonica

Customer service
6/8/2025
AI call center KPIs: rethinking traditional metrics
AI agents are increasingly replacing human operators in customer service. They’re polite, fast, tireless – and capable of handling thousands of conversations at once. But the real question isn’t wheth...
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Use cases
30/7/2025
Next-gen AI call centres: fluent Estonian, no training – magic or tech?
Magic or tech? That’s the question that inevitably arises when a company’s CEO suddenly starts speaking fluent Estonian – with accurate pronunciation, natural intonation, and absolute confidence – wit...
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Use cases
14/7/2025
Saving hundreds of thousands with debt collection AI agents
Late payments are a headache for nearly every business – from banks and retail chains to online services and subscription platforms. The larger the customer base, the more unpaid invoices, overdue cre...
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