Automating Customer Comms is Key to Future Growth for Online Gambling & Betting Companies
The global online gambling market is forecast to reach $80.65b by 2025. Its main drivers will be rising online integration and increasing focus on smartphone and tablet use by future generations.
IGaming businesses lose revenue due to abandoned deposits and player churn
Lost customers
3 in 5 players that register with online gambling websites never convert to depositing customers. Brands will attempt to activate newly registered players via bonus offer emails but this channel is becoming cluttered and losing conversion power
Poor conversion rates
The cost of customer acquisition in iGaming is growing but conversion and retention rates are falling behind. SMS character limitations and local messaging regulations impose additional restrictions on player communication tactics, further limiting their efficiency
Inactive audience
70% of the average operator's playing base is inactive. The gambling industry is saturated, with players bombarded by offers, so it gets harder to find offbeat tactics that engage and inspire action
Apifonica engages genuinely with your players to inspire
immediate action
Customer activation
Apifonica converts newly registered customer into active players, using an optimal mix of voice and messaging channels to reach every customer and facilitate payment
Customer engagement
Apifonica turns passive players into depositing players. It uses your CRM data to identify when, what, and how to communicate with each player, then automatically delivers personalised, high-conversion content
Player reactivation
Apifonica reactivates dormant users and prevents churn. It tracks player behaviour, identifies intent to abandon, and proactively re-engages using content and offers adapted to individual player profiles
Apifonica knows when and how
to automatically deliver
the right message:
Initiate
Reaches out to newly registered customers who failed to make a first deposit, driving action with a sense of immediacy
Engage
Identifies, reaches and engages passive players with personalised content and
promotions that convert
Trace & Track
Keeps track of unsuccessful contact attempts, making repeat attempts over alternative channels wherever necessary
Convert
Automatically converts your SMS messaging into phone calls, which are free from many messaging limitations and proven to convert more effectively
Receive Data
Be provided full data on messaging results and user behaviour during the process
Convert your players with Apifonica’s powerful communication
capabilities
Two Factor Authentication
Multi-channel communication
Multi-language support
Real-time speech and recognition
Smart manager
Call recording
Call answering
Concurrent conversations
Local phone numbers
Seamless Integration
Why choose Apifonica?
Proven expertise
Solutions for all marketplaces and major platforms including European and Russian classified services and marketplaces
Cost-effective
Direct connection to 120 carrier networks worldwide results in the highest quality routes at the lowest prices
Unrivalled support
Dedicated project team providing 360 degree responsiveness and 24/7 availability
Full GDPR compliance
Apifonica have fully implemented the EU's General Data Protection Regulations
Increase your player conversion
with Apifonica now
Step 1
Click button and make contact with us
Step 2
Discuss how Apifonica suits your unique requirements
Step 3
Test our solution with your set up before committing
Step 4
Be prepared for your business to hit new heights
