Automating Customer Comms is Key to Future Growth for Online Gambling & Betting Companies

The global online gambling market is forecast to reach $80.65b by 2025. Its main drivers will be rising online integration and increasing focus on smartphone and tablet use by future generations.

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IGaming businesses lose revenue due to abandoned deposits and player churn

Lost customers

3 in 5 players that register with online gambling websites never convert to depositing customers. Brands will attempt to activate newly registered players via bonus offer emails but this channel is becoming cluttered and losing conversion power

Poor conversion rates

The cost of customer acquisition in iGaming is growing but conversion and retention rates are falling behind. SMS character limitations and local messaging regulations impose additional restrictions on player communication tactics, further limiting their efficiency

Inactive audience

70% of the average operator's playing base is inactive. The gambling industry is saturated, with players bombarded by offers, so it gets harder to find offbeat tactics that engage and inspire action

Apifonica engages genuinely with your players to inspire
immediate action

Customer activation

Apifonica converts newly registered customer into active players, using an optimal mix of voice and messaging channels to reach every customer and facilitate payment

Customer engagement

Apifonica turns passive players into depositing players. It uses your CRM data to identify when, what, and how to communicate with each player, then automatically delivers personalised, high-conversion content

Player reactivation

Apifonica reactivates dormant users and prevents churn. It tracks player behaviour, identifies intent to abandon, and proactively re-engages using content and offers adapted to individual player profiles

Apifonica knows when and how
to automatically deliver
the right message:

Initiate

Reaches out to newly registered customers who failed to make a first deposit, driving action with a sense of immediacy

Engage

Identifies, reaches and engages passive players with personalised content and
promotions that convert

Trace & Track

Keeps track of unsuccessful contact attempts, making repeat attempts over alternative channels wherever necessary

Convert

Automatically converts your SMS messaging into phone calls, which are free from many messaging limitations and proven to convert more effectively

Receive Data

Be provided full data on messaging results and user behaviour during the process

Convert your players with Apifonica’s powerful communication
capabilities

Two Factor Authentication

Ensure app and service security with SMS-delivered login verification passcodes

Multi-channel communication

Reach customers over multiple channels including phone, social apps and SMS

Multi-language support

150 supported languages allow businesses to communicate with clients around the world

Real-time speech and recognition

Apifonica converts text to speech and vice versa in real time, enabling automated conversations via phone

Smart manager

Combines automated interactions with live agent conversations and transfers calls to live agents when necessary (immediately or scheduled)

Call recording

Records conversations and stores records for legal compliance and claim resolution purposes

Call answering

Answers inbound calls, recognises voice commands, answers questions and relays knowledge base information

Concurrent conversations

Apifonica’s speech module handles thousands of conversations simultaneously and can reach a virtually unlimited number of contacts in minutes

Local phone numbers

Apifonica makes calls from numbers that match customers’ area codes, increasing chances of customers picking up

Seamless Integration

Full integration with your CRM and existing enterprise software

Why choose Apifonica?

Proven expertise

Solutions for all marketplaces and major platforms including European and Russian classified services and marketplaces

Cost-effective

Direct connection to 120 carrier networks worldwide results in the highest quality routes at the lowest prices

Unrivalled support

Dedicated project team providing 360 degree responsiveness and 24/7 availability

Full GDPR compliance

Apifonica have fully implemented the EU's General Data Protection Regulations

Increase your player conversion
with Apifonica now

Step 1

Click below - let’s chat!

Step 2

Discuss how Apifonica suits your unique requirements

Step 3

Test our solution with your set up before committing

Step 4

Prepare yourself for an evolution in conversion quality