Sometimes, business requires a more generative Call Tracking Solution. Just like what we provide

There are many call tracking services out there but many require you upgrade your current infrastructure. Real experts rely on Apifonica, where we build leading call tracking around your existing setup

Apifonica call tracking serviceCompanies require exclusive solutions when it comes to Call Tracking

No suitable solution to fit requirements

Many services available to you are exactly the same with no way to resolve your specific tasks

Large Businesses with exclusive requests

You need to obtain data in specific formats and integrate it with your reporting and analytics systems in ways unique to you

Call Tracking for complicated cases

You are an international company with offices in different countries, a digital marketplace or classified service/portal handling a large amount of calls, initiations and scenarios

How would Apifonica Call Tracking work with Amazon or eBay?

Call tracking

Seller’s phone number is replaced with a virtual phone number so Apifonica can log data including date and time, call parties, completion, duration, cost and more. Calls are dynamically routed to correct agent based on caller need. IVR system addable if more information required. Then generate custom campaign performance reports using our API.

Call recording

Sellers may enable call recording to control quality of service or coach representatives. The platform may also use call records to resolve disputes with sellers about lead quality.

Seller Notifications

If the seller doesn’t answer a call, the buyer is prompted to record a voice message. The seller receives a missed call notification via email, phone, SMS or messaging app of choice. The notification contains the buyer’s contacts and request details for the seller to be able to contact immediately.

Call Exchange

If the seller doesn’t answer a call, the buyer is prompted to talk to another seller with a similar offer. If they agree, the call is automatically forwarded to an alternative seller. The platform may charge sellers on a per-lead basis for the forwarded calls they receive.

Lead Exchange

The buyer is prompted to review alternative offers relevant to their initial request. If agreed, the lead becomes available for purchase by other sellers. The platform may charge sellers on a per-lead basis for the leads forwarded to them.

Customer Feedback Collection

Our robot automatically conducts post-purchase surveys, calling buyers to receive service feedback using the interactive voice menu (IVR). It also conducts text surveys via SMS or popular messaging app to collect service reviews.

Apifonica call tracking serviceOur clients use call tracking to boost advertising results
and grow revenue

The real estate market delivers hot leads to vendors with Apifonica’s Call Tracking service

The digital property market charges property owners on a per-lead basis for every qualified lead received from a platform. The platform doesn’t show a seller’s phone number to potential buyers, instead displaying a virtual number. Every call to this number is captured and routed with Call Tracking so both vendor and marketplace know how many enquiries the listing received. Call recording completes the solution by allowing parties to evaluate lead quality and resolve disputes accurately.

Lead generation agencies use Call Tracking to validate and qualify B2B insurance leads

A lead generation agency leverages Apifonica’s Call Tracking to match phone leads with buyer criteria and route calls to best-match service providers. Callers are met by a voice menu that prompts them to answer set questions. Based on their response, the system automatically scores the lead then sends the call to the most suitable provider.

Why choose Apifonica?

Proven expertise

Solutions for all marketplaces and major platforms including European and Russian classified services and marketplaces.


Direct connection to 120 carrier networks worldwide results in the highest quality routes at the lowest prices.

Unrivalled support

Dedicated project team providing 360 degree responsiveness and 24/7 availability.

Full GDPR compliance

Apifonica have fully implemented the EU's General Data Protection Regulations.

Apifonica call tracking serviceHow to enlist our expertise?

Step 1

Click below to make contact with us

Step 2

Chat about your specific requirements

Step 3

Try out free tests for system suitability before launch

Step 4

Be prepared to see your business grow today