What is Grassroots Marketing?Do you remember the Occupy Wall Street Movement? The 2011 movement that involved millions of people, all joining together in a protest against the shady and unethical prac...

Marketing without the use of emotions is like peanut butter without jelly.Macaroni without cheese.Laurel without Hardy.Life without music.You can sure make do with what you got but living just won’t b...

If we asked you about the last time you had a great experience with a brand, it probably wouldn't take you long to remember such an instance.You’ll remember that time when the whole customer journey w...

Regular marketing has probably lost its appeal.As corporations spend millions of dollars on promotions, the average consumer is bombarded with standard, straitjacket ads, which is why they’ve grown in...

A campaign can be only as successful as the marketing message it delivers.A clear, consistent, and empathetic message may just be the difference between a major success and utter failure.It’s not an e...

As an enterprise owner, do you know that your potential customers do not open or read 80 percent of your marketing e-mails?And are you familiar with how communication in real time can solve this commo...

When it comes to marketing your business, the classic messaging routine is just not enough!And why would it be? People have moved beyond the days when the majority of daily communication used to be vi...

Apifonica will be showcasing its voice-based and multi-channel communications technologies at this year’s Ecommerce Krakow Expo, at the EXPO Kraków exhibition centre, Krakow on 17th April 2019.The com...

It sounds complicated, but SIP trunking is quite a straightforward concept. It’s a method for businesses to replace their traditional phone lines with an internet connection. SIP providers are like ph...