Numerous professional sports clubs and associations across Europe use Apifonica’s Fan engagement solution to impress their supporters. What makes it tick? Check what Denmark’s Odense Boldclub has to s...

The average person checks their phone once every twelve minutes.I feel like twelve minutes is a conservative figure, I’m sure Millenials and gen-Zites check their phones more per minute than they brea...

What is Grassroots Marketing?Do you remember the Occupy Wall Street Movement? The 2011 movement that involved millions of people, all joining together in a protest against the shady and unethical prac...

How did desperate Dzinga ask Apifonica for help?Six months ago, we came up against a situation where we needed to hire 10 employees for a call centre in Krakow in a very short time. The companies that...

Marketing without the use of emotions is like peanut butter without jelly.Macaroni without cheese.Laurel without Hardy.Life without music.You can sure make do with what you got but living just won’t b...

If we asked you about the last time you had a great experience with a brand, it probably wouldn't take you long to remember such an instance.You’ll remember that time when the whole customer journey w...

Regular marketing has probably lost its appeal.As corporations spend millions of dollars on promotions, the average consumer is bombarded with standard, straitjacket ads, which is why they’ve grown in...

A campaign can be only as successful as the marketing message it delivers.A clear, consistent, and empathetic message may just be the difference between a major success and utter failure.It’s not an e...

ZPP - Polish Union of Entrepreneurs and EmployersZPP, the Polish Union of Entrepreneurs and Employers, leverages Apifonica’s SMS notifications to promote their initiatives, drive event attendance, and...