An unprecedented shutdown of sporting events caused by the coronavirus pandemic had a significant impact on the world of sports betting. Many gambling brands reported they are preparing for a big hit ...

For online gambling operators, it’s getting increasingly more challenging to retain and engage players. 70% of an average operator’s account base is inactive, with customer lifetime hardly exceeding 1...

Teaching children online is not all the same as teaching adults. Young learners have a shorter attention span; they are less tolerant of boredom and are way more prone to lose motivation. For online p...

Money is a sensitive matter. Working in the field of financial services means paying special attention to payment security. No wonder: after all, financial services are arguably the number one target ...

The retail’s B2C communication used to be a realm of email once. To stay in touch with customers and keep them coming back, companies relied on email almost exclusively. But the world has changed. Tod...

For fast-growing companies hiring is an ongoing process, a part of the day-to-day routine. Screening CVs and calling candidates may take up to a half of a recruiter’s workday. Quite sometimes the init...

Creating urgency when you sell is a proven way to increase the number of sales dramatically. People are much more likely to act quickly and make a purchase when they face a deadline. Communicating a s...

One of the biggest challenges for online education platforms is student retention. On average, 50% of online students fail to complete online courses. Even a successful course will struggle to achiev...

Being a taxi aggregator means taking responsibility for things you can’t quite control. Since you don’t own the services you provide, you are dependent on how good your partner network is. Aggregator’...